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As sales volume expands entrepreneurial business owners find themselves hiring employees to help them as "doers", to get the work done, and "growers", to continue the expansion. They also find themselves confronted by organizational needs not required in the earlier stages of business growth. This is a result of the developmental dynamics of the business cycles.
The evolution of a business can be tracked through seven stages. Each stage is impacted by the volume of sales, as well as the organizational complexity required to support that volume. It is important for entrepreneurs to monitor the cycle their business is at and the one they are getting ready to move in to in order to be prepared for success. However, since the entrepreneurial spirit is usually more focused on creation and invention rather than administrative and organizational functions it is easily overlooked. Some find the answer in delegating this responsibility to a member of the management team who is more suited to monitoring and addressing these needs. The stages and their characteristics are noted below. This information was adapted from Leadership, anagement, and Culture in High Performance Entrepreneurial Companies, Eggers/Leahy, Center for reative Leadership, 1996. STAGE MAIN GOAL CHARACTERISTICS Conception Creation of business Develop a deliverable product/service; develop adequate customer base; create cash to stay alive Survival Keep and satisfy Customers Break even cash flow; generate cash to grow; develop market niche. Still vulnerable to failure Stabilization Return profit Maintain niche & customer base; eliminate problems draining cash. Can stay here indefinitely. Can return to Survival if environment changes and company does not Growth Orientation Becoming larger company Develop resources and sales for growth; develop management & internal systems for growth. If cash flow outstrips growth company may drop back to earlier stage. Rapid Growth Grow rapidly and finance that growth Maintain cash and establish expense controls; increase customer base. Professional managers may replace original founders/owners Mature Maintain viability & increase organizational excellence Control financial gains & eliminate inefficiencies; develop more professional management, budgeting, planning and cost systems. Decline/Regeneration Regenerate business in changing climate Downsizing & delaying; decisions made to please bureaucracy not customer. If it adapts company may be returned to former health. |